Pricing
It is simple: you pay for counted plays. The price depends on the venue and is shown before payment.
For your first campaign
Code:
How the cost is calculated
- 1
The unit of price is a 30 s play
The price is set per 1000 plays of a 30-second segment.
- 2
Video up to 60 seconds
Up to 30 s (even 15 s) is one segment, 31–60 s is two segments.
- 3
The price depends on the venue
City and venue type affect the price. You see it for every venue before paying.
- 4
Pay by card or invoice
Top up your balance by card or by bank invoice from your account.
- 5
The remainder stays on balance
Unspent funds do not expire: they stay on your balance and are returned when a campaign stops.
How many plays your budget buys
City, venue type and budget — and an approximate number of plays at current catalogue prices.
Volume and term discounts
By number of venues
- from 3 venues — 5%
- from 10 venues — 10%
- from 25 venues — 15%
By campaign term
- from 30 days — 5%
Discounts add up, but never exceed 20%.
Calculation assumptions
- The price unit is a play of a 30-second slot. A 31–60 s video takes two slots, so the same money buys half as many plays.
- The lower number uses the highest price among the selected venues, the higher one the lowest price. The real number depends on the venues you choose.
- This is the number of paid plays of your video, not unique people and not a promise of enquiries or sales.
- The calculator does not promise how long the plays will take: that depends on the venue's airtime share and footfall.
- Prices come from the catalogue (the venue's “from” price) and may change; the exact cost is shown in the cabinet before payment.
Example calculation
An illustrative example of the formula. The real price depends on the chosen venues and is shown in your account.
No video? We'll make it for you
Get a media plan
Leave a contact — we will pick venues for your budget and send a media plan with prices. No sign-up needed.
Calculate a campaign for yourself
In your account you pick venues and instantly see the forecast and cost.